Santa Meets the Sharing Economy in Coke's New Christmas Ad From Hidden Figures' Theodore Melfi

A modern twist on a classic tale

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It’s the holidays. You’re probably overworked and lonely. There you are, telling some cutie you’ve got a Christmas tree that’s, like, 30 feet tall. Is she biting the bait? She’s biting the bait. She will want a pic of that later.

Oh, no! Wherever will you find a Christmas tree that’s 30 feet tall?

Even fictional people have real-world problems. This is the quandary faced by Scott, a mall elf who, for perhaps perfectly good reasons, likes to exaggerate the size of things he has to women.

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