Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes

Serviceplan helps launch 'Adoptify'

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A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify’s ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices.

The program, dreamed up by agency Serviceplan, is called Adoptify. The website features dogs available for adoption at a shelter in Munich, and notes what kind of music each dog prefers (presumably based on testing various playlists).

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