The Halo Top Ice Cream Ad That's Creeping Everyone Out Is Even Weirder Than You Thought

Mike Diva deconstructs his Four Loko-infused comic nightmare

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You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it’s also been playing in front of the movie It at cinemas.

For a brand on the rise, it’s a subversive commercial indeed—so bleak it’s funny, but not exactly casting the product in the best light. To learn more about how the spot was made, and why Halo Top greenlit it, we called up Diva for a chat.

Check out our Q&A below to hear how Four Loko played a role in concepting, whether the spot was intended to be as Kubrick-esque as it feels (the location of the set had a lot to do with that), and how the lyrics in the happy-go-creepy original song created for the soundtrack are way more fucked up than you knew.

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