These Adidas Sneakers Double as a One-Year Pass to Berlin's Mass Transit

Arguably more useful than 'Pie Tops'

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To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy … or at least provide a sexy incentive.

That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city’s public transport company, BVG.

“The motivation behind the collaboration is really to get young people on to public transport,” explains Petra Reetz to the Guardian.

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