This 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donation

Corazon takes Health Grand Prix, RPA wins big

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CANNES, France—Corazón, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors in the Health & Wellness category.

Additionally, Imaginary Friends Society, an ambitious project for the Pediatric Brain Tumor Foundation from RPA in Los Angeles won two gold Lions in the category and “Prescribed to Death” for the National Safety Council created by Energy BBDO won one gold and rounded out the U.S.

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