This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild Worlds

Star light, star bright, first star I see tonight, I wish I may, I wish I might … blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during Ubisoft’s two-minute film touting the recent release of its Starlink: Battle for Atlas game. Our story opens on Earth, as the kid walks through the woods at dusk and spies a shooting star. “One day, I’ll go up there, to space,” he whispers. [kickout id="1"] Fast forward maybe 15 years (in his mind’s eye, presumably), and he’s all grown up, at the controls of a space-fighter, tooling around the universe on fantastic adventures. His youthful narration continues over cinematic scenes of his older self-zipping through the skeletal remains of an ancient star beast, gliding past mecha-saur beasties, and engaging in a dazzling orbital dogfight. “I’ll go where no one has ever been,” he says, “where everything is still to be discovered. And if there is life somewhere else, I want to be the one to find it, and fight to defend it.” Hey, if that plan doesn’t pan out, how about a fallback? Video game designers are always in demand. BBDO Paris and director Dan diFelice—no stranger to spacey themes (as his work for Volvo attests)—provides a zippy ride throughout. The lush terrestrial locations provide an effective contrast with the suitably surreal planetscapes. Plus, the grandeur of discovery gets more or less equal time with the battle sequences. This imbues the whole enterprise with a sense of wonder, rather than making the game feel like just another laser-crazed brawl to the finish. That bit with the feather early in the story represents either an uplifting touch or visual sledgehammer (FLIGHT SYMBOL, RIGHT HERE!), depending on a viewer’s mood and mindset. Combining real- and off-world settings seems apt, as Battle for Atlas features a line of modular toys (ships, weapons and such) that appear on screen during gameplay when added to a custom controller mount. The physical toys are optional, and not needed to play the game. CREDITS: Senior Vice President Sales and Marketing, Ubisoft: Geoffroy Sardin EMEA Marketing Vice President, Ubisoft: Guillaume Carmona Associate Director, Marketing, EMEA, Ubisoft EMEA: Sarah Moison EMEA Brand Manager, Ubisoft: Justine Toxe Agency: BBDO Paris VICE-PRESIDENT @Proximity: Emmanuel Devezeaux de Rancougne Account Director @clmbbdo: Nicolas Carlotti Account Manager @clmbbdo: Lucie Lavrard Account Manager @clmbbdo: Anais Courbez Strategic Planner @Proximity: Nicolas Orsoni Executive Creative Director BBDO Paris: Matthieu Elkaim Creative Director @clmbbdo: Benjamin Dessagne Creative Director @clmbbdo: Stephane Santana Creative: Clement Dantzer Creative: Quentin Kientz Head of Production @bbdoparis: Julien Sanson Producer @clmbbdo: Morgane Bohn Production: Cécile Caussat Production House: Wanda Production Producer: Perrine Schwartz Head of Production: Yannick le Bot Post Producer: Vanessa Koscianski Executive Production: Boogie Films Director: Dan Di Felice DOP: Steve Annis Post Production: Framestore Post Production: Martine Ferey

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This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild Worlds

Starlink: Battle for Atlas is a thrilling adventure

David Gianatasio

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David Gianatasio