Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum—in full, chest-exposed glory from his role in 1993’s Jurassic Park—currently lounging seductively in front of Tower Bridge in London.
Celebrating the original film’s 25th anniversary, the marketing stunt from Now TV and Fever PR is an instant classic. Could Now TV have popped a few dinosaurs in front of the bridge? Yes. What about Sam Neill or Laura Dern? Of course. But the wisdom of putting a somewhat hirsute Dr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in