Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Getting to know a new city is a little bit like going on a blind date.
After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea.
The agency used Tinder to find a prospective employee from a larger city and, after making a match, set up a visit to the agency and its hometown. Eventually they found the right match in Daniel Mashburn, an assistant account executive with Leo Burnett Chicago.
But would he fall in love with Cincinnati?
After some initial nerves and stumbling blocks, including misspelling Mashburn’s name on a welcome sign, the team at Possible Cincinnati seems to have shown the job prospect a good time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in