Warby Parker and Arby's Team Up to Create WArby's This April Fools' Day

'Arby's has an eye for meat. Warby Parker has meat for eyes'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This Sunday is April Fools’ Day, and the hijinks are getting off to an amusing start with WArby’s—a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby’s.

“Arby’s has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight different kinds of meat,” the companies say in a joint statement.

Beginning Friday, WArby’s will be piloting several locations in New York City—at Warby Parker’s 121 Greene Street store, and at the Arby’s at 32 E.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in