Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ready or not, it’s football season.
While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with a new campaign from 72andSunny Los Angeles.
The 60-second spot “We Ready” is centered around a chant of that line by fans and pros alike to the tune of “Na Na Hey Hey Kiss Him Goodbye” as the spot dramatically builds to announce the Sept. 5 kickoff of the centennial season.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in