WTF Is Happening in This Crazy, Sweaty, Surreal Ad for Hornbach?

The answer lies within

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Today marks the start of spring.

To celebrate it, German home improvement store Hornbach and its agency Heimat give us this mind-boggling piece of work.

At first glance, it’s a mishmash of chaos and screaming, like a nightmare fueled by spaghetti westerns, Jean-Pierre Jeunet movies and a bad day at work.

“Sweat It Out” depicts a wacky group of “rubber cowboys” living inside a man’s body. Faced with nerve-wracking everyday problems—including angry bosses, unchecked media consumption and wild adolescents—they transform stress into sweat as the man toils over a personal gardening project.

“We

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