YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

From Cinderella to Little Red Riding Hood

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Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That’s continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this year, there’s a new twist: Creative agencies were tasked with telling classic tales, from Cinderella to Rumplestiltskin, in the six-second format.

“Last year was more free-form; it was trying to enable [agencies] to tell an entire film in six seconds,” said Tara Walpert Levy, vp of agency and media solutions at Google.

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