3 Reasons Why Audio Will Conquer Social Media

Opinion: You can consume it passively

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual.

But what about audio content?

Let’s look at the top social networks and what they are used for the most:

  • Text: Twitter, Medium, Reddit, Quora.
  • Video: YouTube, Facebook, Stories (Instagram, Snapchat, Facebook, WhatsApp).
  • Photos: Instagram, Pinterest, Tumblr.
  • Audio: SoundCloud, Spotify.
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