Accenture Interactive Gets Into Programmatic Buying

Media agencies sweating a bit more than usual

Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual.

The Wall Street Journal first reported Accenture Interactive’s move, writing the company is rolling out its Programmatic Services practice, which “will also incorporate the planning, buying and management of programmatic ad campaigns.”

In general, clients are looking to “in-house” their programmatic because they’re looking to take back control of their media capabilities, said Scott Tieman, the global lead for the new Accenture Interactive unit, in an interview with Adweek.

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