The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP and Oracle.
Per Forrester senior analyst Mark Grannan, this marks at least Adobe’s third attempt to make an acquisition in commerce after SAP snatched up Hybris in 2013 and Salesforce nabbed Demandware in 2016.
As a result, he said, Adobe is now where it would have been a few years ago had one of those deals worked in its favor.
Grannan called the deal a good buy for the money given Magento’s subscription revenue and anticipated growth in commerce.
John
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