Cringe-Worthy Attempts to Market to Millennials

Opinion: Let’s look at some of the biggest marketing fails when targeting millennials

Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for negative stereotyping and endless jokes.

Whether these stereotypes are fitting is negotiable. What isn’t up for debate is this generation’s immense spending power of more than $200 billion annually. Numbers like these understandably make this age demographic a coveted audience for marketers, although not many succeed in acquiring this thrifty audience.

The majority of the millennial generation has grown up in a world inundated with flashy advertising sometimes just five inches from their face on mobile screens.

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