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What if Cannes Lions became more like the World Economic Forum’s meeting in Davos, Switzerland by spending the week figuring out how to solve the world’s problems rather than only celebrating last year’s awards or next year’s ROI?
As marketers and technologists continue their meetings on the Croisset this week in Cannes, several teams from agencies spent Tuesday and Wednesday participating in a “change for good” hackathon. The competition—organized by Huge, Amazon and the international advocacy group Global Citizen—aimed to raise awareness for international issues while also creating a platform for teams to develop ideas on the ground to become real products and services benefiting people around the world.
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