BuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s

The products will be on sale later this month

BuzzFeed listicles have given way to BuzzFeed product partnerships.

This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy’s to release a line of 100 products all geared around items for the home.

Starting Oct. 24, the items will become available at Macy’s stores and its website. This is the latest bricks-and-clicks play from BuzzFeed, after announcing a similar partnership in May between its Tasty brand and Walmart. Both are part of BuzzFeed CEO Jonah Peretti’s vision for generating

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