Facebook Outlines the 3 Steps It Will Take to Address Viewability

Gets into larger measurement questions as well

Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week.

In February, Facebook said it plans to undergo an audit from the MRC to vet its stats and data in response to marketers’ qualms about the platform’s so-called

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in