Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising

It was part of a settlement of a defamation lawsuit by consumer advice personality Martin Lewis

Facebook rolled out a special tool exclusive to the U.K. that enables people to report ads that they believe to be scams or misleading.

The social network developed the tool as part of its settlement of a defamation lawsuit filed in the U.K. last April by Martin Lewis, founder and chair of MoneySavingExpert.com and consumer advice personality.

Facebook users in the U.K. who encounter an ad that they believe to be a scam or misleading can click the three dots that appear in the top-right-hand corner of every ad on the social network, clicking Report ad, clicking Misleading or scam ad and, finally, clicking Send a detailed scam report.

The social network has a dedicated internal operations team in place to handle reports submitted via the tool, and that team will take down ads that are in violation, as well as investigate trends and suggest improvements to the process.

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