Google Discovery ads, initially introduced at Google Marketing Live last May, were finally—and quietly—rolled out to all advertisers worldwide last month after an extended testing period that had been expected to come to a close at the end of 2019.
The new capability gives advertisers access to: Google’s Discover feed, which provides updates on topics that users have expressed an interest in, via Android devices and the mobile version of its Chrome browser; the Google Search application; and the “minus one” screen on Android devices, where news and other content curated by Google appears.
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