Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the digital advertising industry.
In a blog post and accompanying document, Google chief privacy officer Keith Enright wrote that Google supported some privacy regulation, which he said “can support a dynamic marketplace for businesses of all types and sizes.”
“Now, more than any other time I have worked in this field, there is real momentum to develop baseline rules of the road for data protection,” Enright wrote.
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