Consumers use Google to search for products—and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases—while remaining on good terms with retailers, announced Google’s Daniel Alegre, president, retail and shopping, during Las Vegas retail conference Shoptalk on Tuesday.
Shopping Actions allows consumers to buy items through either Google Assistant or sponsored shopping ads that show up adjacent to search results. The partnership is free, and retailers are only required to share the portion of a sale, if one occurs.
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