Here’s Another Reason Why the NFL Is Struggling: Football Fans Are Watching Fewer Games at Bars

Foursquare data reveals people are running errands instead

Football may be America’s most-watched sport, but the National Football League’s sinking ratings last year has observers questioning how the league will fare this year, especially since live sports has long been viewed as crucial in keeping consumers and high-paying advertisers glued to TV sets.

Heading into the first games of the season next month, Foursquare is releasing some intriguing data about foot traffic to bars and restaurants suggesting that at the very least, sports fans aren’t watching games while out and about with friends at bars.

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