Here's How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel

Brands are betting on becoming more useful to drivers

Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries—from Dunkin’ Donuts and McDonald’s to Adidas and AT&T.

With an active user time per month of around 10 hours, the company sees itself as a way for brands to reach consumers when they’re not scrolling through Facebook and Snapchat.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.