How This Agency Made Netflix's Eerie Booth for Altered Carbon the Breakout Star at CES

Kamp Grizzly pushed the line of confusion

Netflix’s bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth.

Psychasec was billed as a radical new technology that promotes immortality and included actors that played spokespeople dressed in all white who encouraged attendees to sign up and swap out their consciousness to be placed in another body.

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