Business profiles on Instagram gained a lot more flexibility with Tuesday’s announcement of changes to the Instagram Graph API (application-programming interface).
The changes only affect businesses’ organic content on the network, and not ads.
Businesses on Instagram will now be able to:
- Schedule organic posts
- View public posts that they have been mentioned or tagged in
- View other business profiles
The features introduced Tuesday join last July’s Instagram Graph API update, which added organic insights and comment moderation.
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