Return on investment is key, but marketers are short-changing their efforts by trying to measure it much too quickly, according to a new study by LinkedIn.
The professional network surveyed over 4,000 digital marketers who measure their digital ROI on LinkedIn, and it shared its findings in a blog post Tuesday.
LinkedIn wrote: “One of the key findings of our survey is that digital marketers are trying to prove ROI in a shorter amount of time than the length of their sales cycle.
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