Many Marketers Aren't Prepared for GDPR, SAP Study Says

Only 30 percent fully conducted a data audit

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP.

The study—which surveyed 165 marketers within a couple months of today’s deadline—found that around 26 percent said they either didn’t have a plan for complying with the regulations or didn’t know whether there was a plan in place. Another 19 percent said they believed there was still time to draw one up, and only 30 percent had fully conducted a data audit to confirm compliance.

The

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