Marketers Aren't Shifting Ad Budgets Because of Facebook's Data Crisis

But they are more uneasy about the platform's power

After it was revealed that Cambridge Analytica—a British data analytics firm that claims to have helped elect President Trump—“harvested” granular data from about 50 million Facebook users, government officials in both the U.S. and Europe are asking for more information on Facebook’s trove of data on its 1.4 billion daily active users. And marketers have similar questions.

This weekend, investigative reports from The Guardian and The New York Times detailed accounts from Cambridge Analytica whistleblower Christopher Wylie about how his former employer collected and then held on to data about users linked to Facebook.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in