Puma’s Soccer Athletes Find Their Flow With Spotify

The athletic gear maker will sponsor podcast Who We Be Talks

Athletic gear maker Puma incorporated music-streaming platform Spotify into the rollout of its Anthem Pack football boots.

In what Spotify called a first-of-its-kind partnership, Puma’s Find Your Flow initiative included playlists from soccer stars including Antoine Griezmann, Romelu Lukaku and Luis Suárez.

Each playlist will feature bespoke cover artwork and exclusive audio clips in which the players discuss how music helps them find their flow, what inspires them and their pregame hype tracks.

Puma is also sponsoring podcast Who We Be Talks, including a dedicated episode in which host DJ Semtex interviews Puma ambassador and Crystal Palace star Mamadou Sakho.

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