Q&A: Facebook's Carolyn Everson on Privacy Changes and Protecting Consumers' Data

Social network's vp of global marketing solutions discusses what's next

Following Facebook CEO Mark Zuckerberg’s announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014, the company is trying to explain to advertisers and users how Cambridge Analytica might have inappropriately gained and used Facebook data.

In an interview with Adweek Thursday, Carolyn Everson, Facebook’s vp of global marketing solutions, stuck to talking points about what the company is doing next to improve transparency on the platform and to regain user and advertiser trust.

“I think the most important point is that we are taking unconditional responsibility for what has happened,” Everson said.

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