After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it’s possibly found one way: location.
Location and social media have a long history of not working out well. Facebook has tried several times to crack location (most recently with a stand-alone app called Events), while apps like Foursquare originally focused on check-ins and gaming features that allowed consumers to compete with their friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in