Sony Experiments With AR by Using Snapcodes on Jumanji Blu-Ray and DVD Packaging

Snapchat users can unlock two branded World Lenses

If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you.

To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie, which debuts today on DVD, Blu-Ray and 4K UHD. Copies will feature Snapchat Snapcodes on the packaging to unlock two branded World Lenses.

Anyone who stops by a retail outlet selling the film will be able to scan the Snapcode without even buying to unlock a special Snapchat 3D World Lens, which turns the user’s real-life environment into an animated jungle.

For those who purchase the movie, a second Snapcode hidden inside of the packaging unlocks another 3D World Lens, which shows actors Kevin Hart and Dwayne Johnson hopping outside of the Jumanji world and onto an AR version of the board game...

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