The Ad Community's Reaction to Facebook’s News Feed Algorithm Change

Experts examine how the platform's announcement affects the industry

Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been exactly positive.

The social network announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook post from CEO Mark Zuckerberg that the algorithm is being tweaked to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.”

Adweek spoke to execs at media and social agencies about how this move affects the landscape, as well as some tips on how brands can work in this new Facebook order.

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