The Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the Ultimate Outcome?

Opinion: The industry might be forced to act in ways it might not have otherwise done

As companies struggled to meet Friday’s deadline to comply with the European Union’s General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone—the legal liabilities it now faces are more immediately measurable than other recent concerns about such advertising-based issues as measurement and attribution.

Aligning to the law could well have the additional benefit of aligning digital with consumers’ own expectations around trust and safety—and even greater control of their own data.

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