Sports marketing geeks, hold onto your hats, because we have nine intriguing stats going into March Madness, which tipped off in earnest today after preliminary action on Tuesday. A number of NCAA sponsors have already seen sizable digital buzz, per exclusive data from Origami Logic.
The marketing software and services company looked at NCAA official sponsors for 2017 from March 7-14 and compared their branded mentions to the week before the tournament last year. The platforms were Facebook, YouTube, Instagram and Twitter. And the mentions had to include words such as March Madness, NCAA, bracket or Selection Sunday.
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