These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss.
Keeps is a startup focused on preventing men’s hair loss, rather than bringing hair back. The company went live on Jan. 16 and is an entirely online process.
Created by two ex-Google employees, Steven Gutentag and Demetri Karagas, Keeps’ goal is to get men the treatment they need, rather than encouraging them to take supplements or medications that don’t fit their lifestyle.
“We want to be a brand that’s really straightforward and helping you solve your problem and then getting you back to what you were doing,” Gutentag said.
Keeps is yet another company jumping into what some see as a niche space.
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