Why This Beverage Brand Is Opening a Cashierless Store in New York

Customers will text their purchase

No cash? No problem.

As cashierless technology ramps up with Amazon soon bringing its third Amazon Go store to New York, more companies are testing the waters. The newest one: Dirty Lemon, a beverage brand that only sells its products via text, is opening up what it calls “The Drug Store” in New York’s Tribeca neighborhood.

Unlike Amazon Go, where customers need to use an Amazon Go app to enter the store, anyone can walk into the store, pick up a beverage, and walk right out.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in