Imagining a Future in Which Donald Trump Creates a Media Company

"Can Donald be on all the time?"

When Donald Trump hired Steve Bannon as campaign manager No. 3 about two weeks ago, it launched speculation that Trump was setting the groundwork for a post-election media company.

Because why not use a presidential campaign that draws on scapegoating, name-calling, the stirring up of xenophobic sentiment and the presentation of an apocalyptic version of the United States as a launching pad for some sort of media venture that will, we imagine, continue along those lines?

The theory was helped along by the fact that Roger Ailes–fresh off a resignation from Fox News after a lawsuit and a series of accusations alleging he spent decades sexually harassing female employees—was advising the campaign.

“People close to the candidate have taken a preliminary look at Trump’s options to create a media business, according to people familiar with the matter,” writes Bloomberg’s Gerry Smith, “though there’s no serious effort right now.”

That

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