The great Facebook/news publisher experiment has begun. This morning Facebook announced Instant Articles — articles from media companies that are directly hosted by the social network.
The initial partners taking the risk of allowing Facebook to handle their mobile content includes The New York Times, National Geographic, BuzzFeed, NBC News, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
There are advantages for media companies participating in Instant Articles. The content will be delivered faster and made more reader-friendly.
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