The Financial Times is celebrating 20 years of FT.com by making it free to all for 24 hours, starting at 7:00 p.m., Wednesday, September 9.
The move to open up the site was based on the Financial Times’ research that showed when non-subscribers get a taste of the content, they stick around and become subscribers.
“As FT.com continues to set the global benchmark for international business, finance, economic and political news and analysis, it’s important that we promote the value of the product in the right way to the right audience,” said Jon Slade, managing director for B2C operations at the FT, in a statement.
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