This has been a good week for news publishers. Just yesterday, Twitter launched its Moments feature, which allows media outlets the chance to engage with new readers via the social platform. Now Google has announced its Accelerated Mobile Pages (AMP) project.
As the name indicates, AMP is an open-source initiative which makes mobile web content load almost instantly. Publishers can use AMP to build their pages and Google will distribute them. In short, AMP is about as publisher-friendly as it gets.
“Since
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in