THR-Billboard Media Group Adds General Manager, Video

Michael Palmer starts today.

Michael Palmer, who starts today, arrives at our sister publications in Los Angeles with a wealth of video content production and engagement experience. He was most recently consulting to Hello Giggles as head of video. Previously, he was senior vice president of Defy Media and founded Clevver, Defy’s teen-focused digital media brand, in 2006. He also created and launched the YouTube channel Smosh Games.

Palmer will report to co-presidents Janice Min and John Amato. From the announcement:

“Michael has created some of YouTube’s most viewed content and we’re confident his stellar experience will play a crucial role in defining, leading and executing on new video initiatives for the business,” said Amato.

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