NBCUniversal to Invest $200 Million in BuzzFeed

Doubling down.

NBCUniversal is in talks to double its stake in BuzzFeed with a $200 million investment. The company previously invested $250 million in BuzzFeed last summer.

According to Recode, the deal would value BuzzFeed at about $1.7 billion.

A BuzzFeed spokesperson didn’t want to talk about the deal.

“We have a great relationship with NBCU. We’re always talking about broadening the relationship as part of our plan to grow as an independent company.”

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