It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
Not the least bit surprising is that all of the top 10 most-engaging ads are Super Bowl commercials. First place goes to Budweiser’s “Lost Dog” sequel to last year’s hit “Puppy Love,” generating a crushing 22.5 million online views and over 800k social actions for the week. Also worth noting is “Like a Girl” from P&G’s Always brand, which generated 2.7 million online views and 493k social actions. That was good enough for fourth place over the life of the campaign, but on digital actions on game day alone it topped all other spots. Also, it placed higher on this week’s list on the strength of those digital actions even though all but one of the other spots on the list beat it in online views.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Lost Dog
6.71% Digital SOV 22,571,692 Online Views 803,998 Social Actions
2. Kim’s Data Stash
3.74% Digital SOV 14,583,956 Online Views 408,864 Social Actions
3. The Brady Bunch
2.52% Digital SOV 11,023,046 Online Views 216,968 Social Actions
4. Like a Girl
2.10% Digital SOV 2,756,449 Online Views 493,322 Social Actions
5. Pay with Lovin
1.97% Digital SOV 6,507,758 Online Views 274,015 Social Actions
6. Newfangled Idea
1.89% Digital SOV 10,828,314 Online Views 41,270 Social Actions
7. With Dad
1.69% Digital SOV 8,627,883 Online Views 81,650 Social Actions
8. Real Life PacMan #UpForWhatever
1.66% Digital SOV 7,849,376 Online Views 116,910 Social Actions
9. Fable
1.65% Digital SOV 9,051,321 Online Views 55,576 Social Actions
10. 911 Delivery
1.52% Digital SOV 6,435,477 Online Views 143,168 Social Actions
*From iSpot.tv: For each airing of an ad on TV, we correlate the resulting digital activity back to the airing based on the timing of the activity and the location of the user. Our window for correlating activity to an ad airing can be as long as 20 minutes following the airing or as short as 1 minute depending on multiple factors such as how often an ad is airing or the day of week and time of day the ad is airing during. Since each airing is tied to a specific show, we are able to expose the shows, networks and times during which audiences are most receptive to certain brand messages.