Meta's Ad Business Is Still Surging As Headcount Ticks Upward

Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency'

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Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That’s up 27% compared to the same three-month period last year.

Following chief executive Mark Zuckerberg’s cost-cutting “year of efficiency,” which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with the same period in 2023, but up from the previous quarter.

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