Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year.
In early 2014, the retailer consolidated its creative and media business at Carmichael Lynch, after working with the duo of Arnell (creative) and Cramer-Krasselt (media). Ah, but that was under a previous CEO, Joe Fortunato, who in August was replaced by Michael Archbold.
So, now three shops are better than one (or two), as Consigliere becomes lead creative agency, 22squared takes on digital advertising and Crossmedia inherits media planning and buying.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in