180LA Wins Miller Lite Creative Account Without a Review

Win marks brand's fourth agency switch in 4 years

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Less than two years after choosing TBWA\Chiat\Day, Los Angeles, as lead creative agency for the best-selling Miller Lite brand, parent company MillerCoors has tapped the agency's sister shop 180LA for lead creative duties without a review.

A TBWA spokesperson tells Adweek its Los Angeles office will remain a roster agency for MillerCoors, but 180LA will create the next Miller Lite campaign. Representatives for 180LA have not responded to requests for comment.

"Miller Lite is the original light beer, and we are tremendously proud of this unique beer and brand," a MillerCoors representative told Adweek.

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