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CHICAGO Independent agency Periscope said it has won the ad account of pizza chain Papa Murphy’s after a review.
The Minneapolis shop picked up the business following a competition that also included incumbent Elliott Advertising in Detroit and WongDoody in Los Angeles, both independents, as well as Interpublic Group shops Campbell Mithun in Minneapolis and Sedgwick Rd. in Seattle, sources said.
“While Papa Murphy’s is already a category leader in a number of states, we are a virtual unknown in at least half the country,” said Jeffrey Hill, chief strategic officer of the Vancouver, Wash.,
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